Advertising Mind Block – Negligibly dressed female will make the sale! I am writing about a personal experience. I was a career Advisor in Arena Multimedia. The management decided to make a short Advt. film to be shown on local cables and Metro stations –to increase the awareness regarding career opportunities of the Multimedia sector , IT Industry. So a small time advertising company was hired to shoot a film – showing the Institute, the students and other available facilities. The guys came in with cameras and tri-pods and mikes…
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